Consumer bureau adopts mark which ‘aligns with seals of other federal regulators,’ will be used more in coming months

Following an action taken late last year by the federal credit union regulator, a new seal has been adopted by the federal consumer financial protection agency which reflects, the agency says, its mission and the nation’s roots.

Introduced in a posting dated Thursday on the agency’s blog, the Consumer Financial Protection Bureau (CPFB) said its new mark (“the first official seal” for the bureau) aligns the agency with the seals of other federal financial regulators. In December, the National Credit Union Administration (NCUA) unveiled its new seal, the first change for that agency in 46 years for the mark.

Like the NCUA’s new design, the CFPB mark prominently features a blue eagle at the center of the seal; the eagle’s wings are raised across a blue field. “Three stars above its head stand for the bureau’s three pillars: to serve, lead, and innovate. The eagle’s breastplate is a shield symbolizing protection,” the bureau stated.

Other elements of the seal include a set of scales (which the agency said represents the traditional symbol of justice), a key (for consumers’ financial security) and a beacon of fire (for the financial marketplace, “along with vigilance and the revelation of knowledge.”)

The eagle grips in its talons a ribbon printed with three dates, referencing the nation’s founding documents, the agency stated:

  • 1776, the year the United States declared its independence;
  • 1787, the year the Constitution was signed;
  • 2010, the year the bureau was established under the Dodd-Frank Wall Street Reform and Consumer Protection Act (Dodd-Frank Act).

“Over the next several months, the Bureau will publicly incorporate the new seal in various ways, so stay tuned,” the agency stated.

The bureau also noted that it was given the authority to adopt and use a seal by the Dodd-Frank Act.

Introducing our new Bureau seal